Sony a7 named one of the most innovative gadgets of the decade by Gizmodo

~ by Sony India

Creating ripples in the sea of innovative technologies, Sony α7 series has made it to Gizmodo’s list of the “Most Innovative Gadgets of the Decade”. To be a part of this prestigious, international list is an honor because it glorifies technology which will continue to remain in vogue years after it becomes obsolete.

See more of what they had to say about the α7 below and view the full list at gizmodo.com.

Recognizing the innovative technology which is imbibed in α7 series, Andrew Liszewski, Gizmodo.com. said, “Over the years the α7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share.”

Talking about the emergence of Sony a7, Liszewski said,“Film was long dead by the time Sony released its first α7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony α7 (and α7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.”

Liszewski further added, “The α7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the α7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s α7 line will be the reason why.”

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